A solid marketing strategy is the bare essential for any business to thrive and succeed in the long run. This enables your business to be promoted in a variety of ways.
After all, it is through the marketing strategy that more people will get to know about your business and hence generate more leads.
Most entrepreneurs are quite aware that they need a solid marketing strategy to promote and grow their business. However, a lot of them get confused about which strategy to follow that will really work for their business.
But you should know that there is a specific strategy for every business. The success of any strategy is on the basis of how it is implemented. Here are some marketing tips and tricks that can help your business stand out and help you appeal to your customers.
Just take a look.
- Opt for Content Marketing – Content happens to be the advertisement foundation because once you have published the contents (ebooks, blog posts, videos, guides) the social media and email can promote them. The contents also generate about 3 times more leads when compared with the marketing methods and it costs about 60% less. When you publish the new contents and refresh the old ones, it keeps the brand relevant and shows the prospects that you are engaged with your industry. This helps in enhancing the customer trust.
- Instead of Celebrity Endorsements Lean Towards the Influencer Marketing–Though celebrity endorsements and influencer marketing are,broadly speaking, very similar yet they are not created equal. Influencer marketing is more or less just like celebrity endorsement as it involves a recognizable personality who helps in instilling trust amongst the target audience. But the former beats celebrity endorsements in more than one way. To start with, the influencers are not just reputed names but they are specialists in the field. Secondly their fan base is much more intimate as compared with celebrities. Therefore, the fan trusts the influencer more and treats the endorsement as more organic than the ones promoted by unrelated celeb.
- Make the Customers Feel Valued – Instead of promoting products to boost leads you have to make your customers feel special for more conversions. For this make use ever possible mode of communication intelligently. Use text messages to let the customers know about the latest bargains and sales. Use email marketing for providing the customers rewards and incentives and use interactive ads to keep them engaged through the contests, games and videos. Also ensure that you provide effective customer service. Make the customers feel truly valued instead of just promoting your product.
- Advertise with Customized Products – While there are various ways of advertising, here is a strategy that will help you have a great outreach without spending an arm and a leg. Using customized products like promotional lanyards in Australia will not just entice the customers but also remind them about your brand whenever they lay their eyes on the product. You can distribute such products as freebies when they shop from your brick or mortar store, or as takeaways at trade shows, conferences or any other event that you are associated with. These are usually quite durable products. And apart from reminding your existing customersthese also introduce your brand to their friends, family and acquaints and hence help you gain more leads. Added to that, they cost you much less than the traditional forms of advertising. What more to ask for!
Now that you know these, don’t think twice and start devising a clever marketing strategy that will help your business stand out and get noticed for a long time to come.