Meet the blogger – Toti and Alessia
In our latest interview series which I like to call “Meet the Blogger”, where I spotlight inspiring creatives on this Blogger Magazine. We caught up with Toti and Alessia who runs italian trip abroad blog.
1. Tell us a little bit about yourself and your Blog?
Hello everyone, we are Toti and Alessia, an Italian travel couple based in London. From our name Italian Trip Abroad you guessed right, as we are coming from the beautiful country in Southern Europe. Our blog is written in English, and soon will come in Italian too. We are coming from two different backgrounds. Toti was a journalist back in Italy and Alessia only studied 4 languages at the school. We moved to the UK in two different periods and we met for the very first time in a coffee shop. Crazy isn’t it? It looks like it meant to be and today we are working together to keep up our business. Italian Trip Abroad started in 2017 but at the beginning was only Toti doing everything as it was his passion but after one year, when we understood that we wanted to make it our job, Alessia came over and started to learn everything.
2. Describe what inspired you to start your blog?
What inspired at the most is to share our trips with family and friends, obviously. But also we were moved to share our journeys while travelling with other expatriates. Also, having a background in journalism and marketing, Toti was looking for another chapter in his life. It turned that it was matching passions and desire to discover a new culture of Alessia. A perfect mix match was born. But it took us quite a few time to realize that it could be a proper full-time job.
3. How do you motivate yourself to keep the blog up and running?
As a couple, we motivate each other. We love our job and thanks to our passion for writing and photography we keep up our site in the best way. Of course, like everyone, we have our NO days, but life is one and if you make your passion your job you won everything.
4. How active are you on a weekly basis? How often do you communicate with your followers?
Alessia, as the Social Media Manager of Italian Trip Abroad, she spends a lot of time on the Social platform and interacting with our followers very often. She always tries to keep them up to date with what’s going on in our life and on our blog. We are active 24/7 on our channels, now with the new platform TickTock, we are even busier. Running it as a full-time job, we have a set routine every day. Toti is the Earlybird at home, having a nice breakfast and straight on the desk, reply to emails, video calls and cutting down the daily to-do list.
5. What do you think is the best social media strategy for getting more visitors to a blog?
Alessia was working a lot to find the best strategy for it and today, we can say that she found it. For getting more users to our blog we use mainly Pinterest, Facebook and Twitter. Surprisingly we discovered that Twitter has got a really good community. Pinterest market is the strongest one as with a good impression Pin you can transport the user to your blog. Traffic to our blog is making us a valuable income that is keeping us going.
6. Would you encourage other people to make their blog?
Absolutely yes, but only if they want to and not because it is “trendy”. Having a blog and working on it, it might be not easy, but if you really like it you can start your own business. Just to give you an example, Toti loves coding and finding new graphics for our website and this passion that he has got makes him stay on his laptop for hours. We don’t do that because we run a business, but now is our business that is running us to discover the world and talk about our experiences.
7. A lot of people think that blogging is an easy way to make money online. Do you have some tips for those people who are interested in making money from the blog?
It can be an easy way to make money if you have a good audience. Affiliate marketing is today, one of the top topics in this industry. After working hard and achieving a higher audience, we were taken into consideration of brands. Today, if we are making money, it is thanks to our tenacity to don’t give up. Find your niche, engage with your audience and what you love, not just what they want to see.
8. What was the most challenging moment in your blogging journey so far?
The challenging moment of our blogging career was a year ago. When we were on the edge to switch from a full-time job in London, to an uncertain occupation travelling the world, our legs were shaking. A lot. But looking back at the past, we have to say thanks to our strength and to have each other. On the edge is not easy to be lucid and take the correct decision. But looking at that day, we are glad and don’t regret any judgment.
9. What is your greatest achievement outside of blogging?
Obviously our life, blogging is part of our journey but what is behind the scene that is important. We are not achieving blogging career, but memories that last long. We met each other and this is one of the best achievement for us.
10. Who Is Your Blogging Hero And Why?
We have seen so many great creators out of there, and watching from the bottom for so long. We don’t talk about the hero, because they are others, who save lives. We have met great people out there and learned a lot, thanks to the blogging path. People we get inspired daily, also because they are our friends now. We get inspired mostly from newspaper well known in the market like Condè Nast and Lonely Planet.
11. What Advice Would You Give To A New Blogger Starting Out?
Never give up as with the right resources and time you can achieve what you want. For example, Alessia only studied languages back in Italy and she had no idea about Social or Marketing Strategies. Thanks to her passion to learn and her tenacity today she is working as a Social media consultancy for other clients. If you really want to archive something you can.
12. Have you collaborate with brands? If yes, name few brands you worked with
Yes, we did. We ran a few campaigns for Trentino, Sri Lanka and Hamburg tourism board last year and this year we managed to work with Mapiful and St. Christopher Inn for a Social Campaign on Instagram.
13. Finally, what are your thoughts about BloggerMagazine?
Blogger Magazine is a good resource for bloggers. You will know a lot of fellow bloggers out there you never heard about. What we like at the most is that is giving us insights on other business over our niche about Travel, so we can find news about business, fitness or fashion too.
Follow Toti and Alessia on her journey at:
italiantripabroad.it/Blog | facebook.com/italiantripabroad | twitter.com/italians_abroad | instagram.com/italian_trip_abroad | pinterest.com/italiantripabroad | youtube.com/channel/UCtmrfsN8KGU9GM24j96pR4g